You'd think every corner of the market has been uncovered in the supplement industry already. But the truth is that half of the population—the female half—has historically been under-represented on the shelf, when they were represented at all. NLA for Her was created five years ago to give a new choice to women embracing the challenge of getting stronger and taking control of their physiques.
The company's vision was compelling enough to attract the attention of top female fitness icons, including IFBB figure pro Jessie Hilgenberg and fitness model Lais DeLeon, who between them have dedicated online followings numbering in the hundreds of thousands. With these recognizable faces and physiques in its corner, the company quickly skyrocketed to success.
Bodybuilding.com spoke with co-founder Justin Matoesian about the company's road to success and where they hope it takes them.
How did your company get started?
NLA for Her started in January 2013 with a mission that still...
Source: Supplement Company of the Month: NLA for Her
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