It's great to be able to strap on a device that tells you your pulse, VO2 max, sleep efficiency, and blood sugar; your floors climbed, distance covered, and calories burned. But do all those numbers actually help you reach your fitness goals?
For many people, the numbers these devices spew out don't mean much. Finding ways to make fitness metrics make sense is creating new opportunities for consumers, trainers, and gyms.
Data Without Context is Just a Bunch of Numbers
Kerri McMaster is co-founder and chief strategy officer for New Zealand-based Performance Labs. Her company builds the artificial intelligence engines behind products that enable coaches, trainers, and athletes to provide actionable intelligence to athletes.
It's one thing, McMaster says, to look at your device and see you've run 10 miles and your heartbeat is 80 beats per minute. That's all useful information, she says, but what's missing is what she refers to as "context." Yes, you were running, but at what...
Source: The Next Generation Of Fitness Apps Is Heading Your Way. Fast!
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