This year, nearly two decades after it was founded, Bodybuilding.com has launched its own full-scale sports nutrition line, complete with 14 products. The new line includes Signature 100% Whey Protein, Pre-Workout, Amino Plus Energy, BCAA, Green Tea Extract, Fish Oil, Creatine Monohydrate, L-Carnitine, Multivitamin, Testosterone Booster, Micronized Glutamine, Glucosamine and Chondroitin, ZMA, and Vitamin D3.
I caught up with Bodybuilding.com's manager of innovation and product development, Rachel Kreider, RD, and asked her to provide a glimpse into the process of creating new Bodybuilding.com nutritional products.
Kreider is part of the team that developed the formulations and the tastes of the new Signature products. She then worked with manufacturers to bring these new products to life—and to the Bodybuilding.com store!
Bodybuilding.com has been around since 1999. Why launch the Signature line now?
Bodybuilding.com has offered its own private-label products in the past, but...
Source: Supplement Company Of The Month: Signature
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